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Denim
Denim Guide
Inhouse
Retake/Reworking the Denim Guide material and Denim department
Using a bright, strong, and joyful green against simple black and white, mood-setting images showing silhouette and fit, we help guide and inspire the customer to quickly and efficiently find the fit they are looking for. With a clear bullet-point list, we highlight the qualities of each jean, such as shape, length, style, waist, as well as letting the customer know they are choosing a sustainable garment.
Guiding posters
Sustainable message
Instore example : Kungsgatan, Göteborg
Store Window
Download full case
(Coming soon)
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